Dunkin' Donuts debuts DDSMART menu

July 30, 2008

Foodbusinessnews.net

By Eric Schroeder

Dunkin’ Donuts has launched DDSMART, the brand’s first menu of better-for-you options. The menu items, which will be available beginning in August, feature a distinctive new logo and include both new and existing Dunkin' Donuts food and beverages that meet at least one of the following criteria: 25% fewer calories; 25% less sugar, fat, saturated fat or sodium than comparable fare; and/or contain ingredients that are nutritionally beneficial.

"Understanding what our busy, on-the-go customers want, and constantly innovating to meet those needs is the single biggest reason for our brand’s growth and success," said Will Kussell, president and chief brand officer. "Both our customers and franchisees have told us they’re looking for a greater breadth of menu choices that include better-for-you options, without compromising quality, taste and value."

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